lilly:

I talk a lot about one filter for mobile applications is whether they really merit inclusion as one of the 20ish home screen icons for lots of users. Instagram replacing the iOS camera was a big one. Twitter or Facebook or Tumblr becoming so useful that users want them one tap away is another….

Notifications can also be a phenomenal way for companies to monetize mobile. It can be a way to provide targeted and timely deals based on location and a user’s tendencies. Urban Airship is definitely a company to look at on this front.